While cleaning the house and wrapping my soon-to-be seven year old's birthday presents, I listened to a couple of shows by The Podcast Brothers. These two guys do a great job of giving you some pretty useful information about starting and running a podcast.
They apparently have a whole new media empire going with workshops, expos, products, free templates – a bunch of good stuff. I haven't made it through their site yet – I've barely gotten started, but it looks like there's a lot to learn there.
I know a bunch of people who podcast – or who want to – and I have to tell you: It's not as easy as it looks. As we've seen on The Podcast Network, a lot of people come into it all fired up and ready, but when they don't find an audience of thousands – or even hundreds – in the first few weeks, they give up and stop production.
It's called "podfading."
On one of the show's I listened to today, The Podcast Brothers talked about how if you're going to call something a "show," you're expected to produce it with some regularity. I agree. My co-host on The Digital Photography Show and I break our humps to get that show out every week because we feel we've made a promise to our listeners – as well as to our sponsors – to provide them with fresh and timely content.
So, if you're interested in learning more about podcasting, check out The Podcast Brothers here.