Yes, a lot of my peers have done it already, so I'm hardly a trailblazer. But I just had my first experience writing a book specifically for Kindle, hiring a cover artist, an editor, and posting it for sale through the Kindle Direct Publishing platform.
You can acutally hire an expert who will do all this for you (not the writing part, but, thinking about it, I guess you can contract that out, too), but I decided to be a little more hands-on. The book is a novella, so I don't want to charge more than 99 cents, which means I'll probably wind up losing money on the whole exercise anyway. Might as well keep the costs as low as possible.
Anywayyy...I hit the "publish" button at about 9am on Sunday, Feb 19, 2012. The process is supposed to take 12 hours - we'll see. In the meantime, there were some annoying glitches. I couldn't get the inside cover to display for the longest time, and the book won't show me as the author in the preview. I'm hoping that gets worked out in Amazon's pubishing process.
In the meantime, I'm SO excited! If you're interested in self-pubbing, feel free to contact the people who helped me produce that at least looks professional (they're not to blame for the tale, mind you, just the trimmings. Don't blame them if you get too grossed out or scared by the story. That's on me.)
Cover artist: The incredibly talented and prolific Carl Graves.
Copy Editor: Literally, one of the nicest women I've ever had the pleasure with which to work. Plus, she catches everything! The lovely and talent Diana Cox.
UPDATE: Amazon underpromised and overdelivered, making the book available for a sale in about seven hours. you can find it here, and it can be yours for less than a buck!